TV Advert Evaluation
What was the concept behind your TV advert?
A cleaning product designed to clean carpet and upholstery with light humor.
What was the angle you were going for?
In the same genre as informational tongue and cheek.
Who was your target market?
21+ home owners and renters.
What was the USP behind your product was it in your advert?
It is pink, only product that is pink. "Forget stains, trust pink."
What was the RRP of your product?
Having researched it on the internet the average price was £4.75
Evaluate your advertising compaign, was it successful did it meet your aims?
Brain stormed it and came to using a cleaning product, then we chose Vanish. Then we story boarded our ideas into a sequence and filmed it with a Canon filmcam. Although it met are targets I think one of the things we could of done better was chose a better environment. I put together a small section of music in studio one for the bed of our video which we compiled all together in premier.
